We bring 28 combined years in the industry.
Our complimentary expertise includes real estate tax, marketing, technology, insurance, customer service, and SO much more.
Voted Runner-Up Best Real Estate Team & Best Real Estate Agency in Santa Cruz County
We are a full-service, real estate team representing clients across Santa Cruz County & the California Bay Area in broad spectrum of classes, including residential, commercial, land, investment, and leasing.
PASSIONATE. PERSONAL. SERVICE.
Since 2015, The Kroft Hulsey Team has been revolutionizing real estate experiences for buyers, sellers, and investors throughout Santa Cruz County.
We are the founding partners of Sol Property Advisors, a forward-thinking boutique real estate brokerage.
Liz Kroft, who believes that real estate is about changing lives, has achieved $114 million in sales across the Bay Area. She’s been recognized with numerous industry awards, and her expertise has been sought by the likes of the Santa Cruz Sentinel, KCET, and KION.
Lance Hulsey, a fourth-generation Santa Cruz native, has been a Realtor® since 2006 and is a passionate client advocate who believes that better agents make for a better industry. As a former property tax consultant for Fortune 500 companies, he can also provide specialized insights into investment real estate, especially 1031 exchanges.
Together, we make miracles happen. Well, in a manner of speaking — it’s really a combination of expertise, drive, and a near-total obsession with real estate. Liz and Lance pool their resources, knowledge, and connections to solve intractable problems and ensure their clients succeed. That’s why we’ve been named the “Best Realtors® in the San Lorenzo Valley” by the Santa Cruz Sentinel in 2020 and “Runner-Up Best Real Estate Team In Santa Cruz County” by the Good Times Santa Cruz in 2021. It’s also why our clients keep referring and returning. Contact us today, and find out what it’s like to have caring, knowledgeable, dedicated professionals by your side every step of the way.
Oh, and we have a lot of fun along the way.
OUR MISSION
Our mission is to simplify and elevate the experience of all things real estate by cultivating a character of integrity, innovation, and teamwork.
ABOUT US
Living in the Bay Area for so many years gives us a unique perspective on the importance of relationships and community within real estate. With its ocean views, towering redwoods, and one-of-a-kind neighborhoods, Santa Cruz County isn't just a beautiful place to live – it's the place we proudly call home.
Our work with you is about building a relationship with a community member and neighbor.
Our job is to get to know you and help you reach your real estate goals. Real estate transactions can be complex, so we do our best as knowledge experts to bring clarity, trust, and ease to the process. When you work with us, you can expect deep market knowledge combined with honesty, timely communication, and a personal approach.
We're here to help wherever you are on your real estate journey. Ask us questions, meet us for coffee.
We always love meeting new neighbors and friends.