Known & Relied On For Our Expertise In The Real Estate Industry & Community

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2022 - Readers Choice Award
2022 - Readers Choice Award

Voted Runner-Up Best Real Estate Team and Runner-Up Best Real Estate Brokerage in Santa Cruz County in the Good Times

2022 - Best Real Estate Agency
2022 - Best Real Estate Agency

Voted Best Real Estate Brokerage in Scotts Valley by the Press Banner readers

2022 - Panelist
2022 - Panelist

2/23 - Liz Kroft was a panelist on “Navigating a Multi Offer Market...Still”

A panel of top listing agents sharing insights into various methods, unique perspectives, and review best practices at managing a multiple offer situation for their sellers.

2022 - News Features
2022 - News Features

1/30 – The Top 6 Real Estate Trends You Need to Know About For 2022

1/11 – Get ready to say goodbye to single-family-home zoning in 2022, Santa Cruz — for the most part

2021 - News Features
2021 - News Features

11/17 - Locally-owned Sol Property Advisors partners with tech company of the year

2021 - News Feature
2021 - News Feature

9/26 - Sol Property Advisors Unveil Property Management Division

9/29 - Sol Property Advisors Heroes Housing Assistance Program Giving Back to Local Community Heroes

2021 - Readers Choice Award
2021 - Readers Choice Award

Voted Best Real Estate Brokerage in Santa Cruz County in the Good Times

2021 - Readers Choice Award
2021 - Readers Choice Award

The Kroft & Hulsey Team (Liz Kroft & Lance Hulsey) were voted Runner-Up Best Real Estate Team in the Santa Cruz Good Times 2021.

2020 - Readers Choice Award
2020 - Readers Choice Award

Liz Kroft & Lance Hulsey received the Santa Cruz Sentinel Readers Choice Award for the best Realtors® in the San Lorenzo Valley

Forbes Interview - “Surprising Effects Of The Wildfires In California’s Real Estate Industry”
Forbes Interview - “Surprising Effects Of The Wildfires In California’s Real Estate Industry”

2020 - Lance Hulsey was interviewed by Forbes about the “Surprising Effects Of The Wildfires In California’s Real Estate Industry”

Read Article: https://www.forbes.com/sites/reginacole/2020/09/10/surprising-effects-of-the-wildfires-in-californias-real-estate-industry/#15f713e24987

2020 - Featured Article
2020 - Featured Article

12/1 - How The Pandemic Shrunk Our Homes

2020 - Interview
2020 - Interview

9/15 - ‘I Feel Very Vulnerable’: Dual Crises in California

Real estate pros on the West Coast grapple with unprecedented fires on top of the COVID-19 pandemic.

2018 - 2020 - Interviews
2018 - 2020 - Interviews

2/13/20 - Real Estate Event Informs Agents On Local Changes, Regulations

Write up in the Santa Cruz Sentinel about Liz Kroft’s involvement with the Women’s Council of Realtors updating the industry on housing developments and regulations throughout the county.

2/21/18 - Santa Cruz County Real Estate Professional Event Highlights Industry Changes

Liz Kroft was quoted in the Santa Cruz Sentinel article Santa Cruz County Real Estate Professional Event Highlights Industry Changes

7/29/16 - $809,000 Median Home Price New Santa Cruz County Record

The Santa Cruz Sentinel quoted one of our monthly blog posts that analyzes local housing market trends.

2017 - TV Interview
2017 - TV Interview

12/2017 - Liz Kroft was interviewed at a home in Prospect Heights about the current housing market.

07/2017 - Lance Hulsey & Liz Kroft were interviewed in their office by Bay Area TV station, KION, on the local housing market.

2020 - Podcast Interview On The Current Housing Market In Santa Cruz
2020 - Podcast Interview On The Current Housing Market In Santa Cruz

2020 - Liz Kroft was invited to discuss the Santa Cruz County housing market on Jamie Jansen’s podcast featuring local business owners.

Listen: https://www.buzzsprout.com/1038283/6758899-episode-24-jaimi-interviews-liz-kroft-sol-property-advisors

2018 - Guest Authors
2018 - Guest Authors

2018 - Lance Hulsey and Liz Kroft were guest authors, providing their real estate market analysis and insight to the readers of Santa Cruz Life for six consecutive months.

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2018 & 2017 - Presentation
2018 & 2017 - Presentation

2018 - Liz Kroft presented to Santa Cruz’s Modern Real Estate Professionals Group on community engagement & volunteering.

2017 - Liz Kroft presented to Santa Cruz’s Modern Real Estate Professionals Group on social media & online marketing

2016 - TV Interview
2016 - TV Interview

2016 - As a local resident Liz Kroft was invited by the Coastal Commission to participate in an interview about the Pleasure Point neighborhood.

This video is part of KCET and Link TV's “Summer of the Environment,” which offers a robust library of content on multiple platforms from June-August intended to ignite compassion and action for helping to save and heal our planet.

Watch Segment: https://www.kcet.org/shows/california-coastal-trail/pleasure-point-connecting-santa-cruz-to-surf-breaks

2015 - Presentation
2015 - Presentation

2015 - Liz Kroft was invited to present to the annual Leadership Santa Cruz County class on local housing and economic issues.

2015 - Featured In Article
2015 - Featured In Article

2015 - In an annual review, real estate software giant Placester gave kudos to agents around the country who have the most innovative marketing around.

Liz Kroft received recognition for the beautiful infographics she designs each month to educate readers on what is happening in the Santa Cruz County real estate market.

Read Article: https://placester.com/real-estate-marketing-academy/107-real-estate-marketing-ideas-agents

2014 - TV Segment
2014 - TV Segment

2014 - Lance Hulsey was selected to be one of four Realtors featured in the pilot episode of a lifestyle tv series on Coastal Homes.

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Awards & Recognition

2022 

2021 

  • Voted Best Real Estate Agency in Santa Cruz County by The Good Times Santa Cruz

  • The Kroft Hulsey Team Voted Runner-Up Best Real Estate Team in Santa Cruz County by The Good Times Santa Cruz

  • Liz Kroft serving as President of the Women’s Council of Realtors

2020 

  • Liz Kroft & Lance Hulsey voted Best Realtors in the Santa Cruz Sentinel Readers Choice Awards - San Lorenzo Valley

  • Lance Hulsey interviewed in Forbes, Realtor Magazine & Growing Up Santa Cruz

  • Liz Kroft serving on the board of The Women’s Council of Realtors as Treasurer & President Elect

2019 

  • Lance Hulsey on Technology Chair on brokerage’s Associate Leadership Council

  • Lance Hulsey Top 4 Santa Cruz County Realtors on Yelp

2018 

  • Liz Kroft was quoted in a Santa Cruz Sentinel article about local real estate

  • Presentation to Santa Cruz’s Modern Real Estate Professionals on community engagement

  • Lance Hulsey Top 4 Santa Cruz County Realtors on Yelp

2017 

  • December & July - Kroft Hulsey Team interviewed by KION Central Coast News TV interviews on local housing

  • Lance Hulsey served as productivity coach at brokerage training new and established agents

  • Lance Hulsey Top 3 Santa Cruz County Realtors on Yelp

  • Liz Kroft presented to Santa Cruz’s Modern Real Estate Professionals on online marketing

2016 

  • Liz Kroft interviewed by KCET television on the Pleasure Point section of the California Coastal Trail

  • Liz Kroft Quoted in a Santa Cruz Sentinel news article about local real estate

2015 

  • Liz Kroft presented to Leadership Santa Cruz County on the housing market and local economy

  • Liz Kroft Recognized by Placester in The Best Real Estate Marketing Plays of the year

  • Kroft Hulsey Team guest authors for Santa Cruz Life real estate section for six consecutive months

2014 

• Lance Hulsey featured in the Biography Channel pilot episode of a lifestyle tv series on Coastal Homes

Interested in having us speak at an event or conducting an interview?

info@solagents.com | 831.713.5220